In the summer of 1997, I had the “opportunity” to go run a CFA in Milwaukee. It was literally the
worst store in the nation. Northridge Mall. It hadn’t had an actual owner in years. Interim
Managers had come and gone and it had actually gone 6 weeks without an IM before I arrived.
Daily sales around $1,000. Total staff of 12. The mall closed at 7 on Saturdays because of
safety issues (high crime).
I flew in on a Sunday afternoon. The hops from the breweries in Milwaukee create a very
unique smell as you are getting off plane.
One of the 2 operators in Wisconsin (3 stores total in the state) met me and showed me where
the Chick-fil-A and my apartment were. When I got in the apartment, I discovered it was
furnished but had no linens. Had to drive around looking for a Walmart Sunday night (No GPS
back then). My ironing table was the coffee table. Not easy to get wrinkles out.
Monday morning comes and I get a phone call. No cell phones then and I didn’t even know my
phone number at the apartment... But, the manager of the CFA did! She was calling out sick.
OK, guess I get to go open up this store that I’ve not been in with a team I don’t know. I’d been
working in mall stores for 6-7 years so no problem...
We get the store open and as it’s approaching lunch time I decide to get a sandwich to eat. It
resembled a hockey puck. I had gone into this store with the intention of not changing anything
immediately and taking time to get to know the team. Well, that lasted about 3 hours. No way
we could serve food like that.
And the day got better. The health inspector showed up. I didn’t have a clue where half the
stuff was but we survived the visit... I thought. The next week, she comes back. Everywhere
else I had been they leave and then come back 3-6 months later. Up there, they keep coming
back till everything is fixed. Got to know her pretty well over the coming weeks.
The GM had hired 2-3 of her family members so 25% of the staff were her family. One of them
got mad because I sat in the food court just watching the store and she decided that meant I
didn’t trust them. She quit. I had to fire the son of the GM. I had 2-3 threats of lawsuits from
those I let go. I asked CFA if I could close the store for a week and start with a fresh team.
Nope.
The last day I was up there, the employee bathroom, which was up in a loft in the back of the
store, flooded. Water cascading down the steps into the stock area. When I got back to
Atlanta, I discovered my credit card info had been stolen and used in Milwaukee. Pretty sure it
was the GM. “Great timing” because I was right in the middle of the operator application
process and a credit check is one of the first steps. Back then, addressing a fraudulent use of a
credit card wasn’t as quick and easy as it is now. Multiple calls and letters to the various credit
agencies. Probably 6-8 weeks to get my credit reports cleaned up.
I truly loved Milwaukee. Lake Michigan is beautiful. The German food is mmmmm good. They
make the most of their summer with a lakefront festival that makes our state fair look like....
well, a state fair.
It was just the 60+ hours a week at that CFA that were brutal.
If it doesn’t kill you, it will only make you stronger.
Turns out this was a great experience for me because the next store was described to me by a
friend as “a beast”. That’s another story...
Oh, and I just remembered this little gem to round it out. Y’all know I love baseball. I had never
been to Wrigley Field in Chicago, a couple hours away. My consultant and his boss (Todd
Sweatt and David Turner) were coming up for a visit and I found out they were heading to
Wrigley after visiting me. I asked if they’d mind me tagging along and they said sure. Well, the
visit goes well but right as they are wrapping up Todd pulls me aside and says “Tony, we need
to talk some business (confidential personnel issues) while we are at the game. I don’t think it
would be good if you were with us.” So, no game and me left wondering if some of that
conversation was my future...
Ahhhh... Milwaukee. Such fond memories. Any time I think things are tough I just have to
remember Milwaukee. I made it through that. I can make it through this.